Exploring Taboos And Prejudice

WEB's 'Bodyform: Never Just a Period' Lays Bare the Confusing Journey of Women's Health

Exploring Taboos and Prejudice

WEB's latest campaign for Bodyform, "Never Just a Period," sheds light on the often-confusing and stigmatized journey of women's health. Through a series of candid interviews and personal stories, the campaign delves into topics ranging from first periods to unexpected discharge smells and the dismissive attitude towards pain often faced by women.

Research-Based Insights

The campaign is grounded in extensive research on perceptions and prejudices surrounding menstrual health. The insights gained from this research have shaped the campaign's narrative, ensuring that it authentically captures the experiences and struggles faced by many women.

Behind the Scenes with the Creative Team

In a behind-the-scenes video released by AMV BBDO and SMUGGLER, director Lucy Forbes discusses the creative process behind the campaign. She explains how the team aimed to create a relatable and empowering narrative that would resonate with viewers.

Unique Musical Composition

The campaign's powerful visuals are accompanied by a unique musical composition that fuses Bach's "Toccata and Fugue in D Minor" with contemporary electronic elements. This fusion creates a sense of urgency and underscores the campaign's message that menstrual health is an issue that deserves attention and understanding.

Conclusion

WEB's "Bodyform: Never Just a Period" is a groundbreaking campaign that challenges taboos and sparks a much-needed conversation about women's health. By shining a light on the often-overlooked aspects of the menstrual experience, the campaign empowers women to seek knowledge, support, and understanding, ultimately contributing to a more equitable and informed healthcare landscape for all.